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Opel Brand Statement in English

Opel. Wir leben Autos.

Cars are our passion - and have been our core business for 110 years. Enthusiasm and expertise are the qualities we use to develop, build and sell innovative automobiles. That's the meaning of the new guiding principle that will accompany you and the Opel brand from now on. We would like to share with you the philosophy, the values and the conviction behind it."Wir leben Autos" is the living expression of Opel's longstanding core values.

"Wir leben Autos" does not only refer to our German roots and the love we share for German engineering. It also expresses the strong emotion and passion that influences everything we do.

The "Wir" communicates our shared enthusiasm and a strong positive "can do" attitude that enables all employees and dealers to develop clever, surprising and innovative products for our consumers.

But we do not only build cars, we live for cars and the word "leben" expresses our high level of energy which can be felt by everyone whose life is touched by an Opel. They may feel this through the wealth of purposeful Opel features, insightful innovations or simply by our appealing, contemporary design.

Last, but not least we believe that also in the future "Autos" will mean much more to people than just transportation. Opel cars are not just about driving, but an essential part of our everyday lives.

We combine our personal experiences with those of our consumers in order to make their daily mobility easier and more rewarding. We never stop thinking about new and sustainable ways in which we can positively influence – or energize – people's lives through every contact with the Opel brand.

"Wir leben Autos" is our passion, our involvement, our attention to detail, our responsibility, our intention and – yes – our confidence.

This is who we are.
Opel. Wir leben Autos.