Students have their say on Saturn

[Saturn team]

Undergraduates at North Carolina State University in the policy and strategy class in the College of Management have a big assignment in front of them this summer. The students will be presenting six different brand strategies that reflect their ideas to change Saturn’s current way of operating. The presentations will be make their way back to Saturn via video.

Saturn is so interested in the students’ thoughts that the Mobile Event Marketing trailer, powered by solar panels, will be on display during the students’ first day of presentations. Find out more about the program over on North Carolina State’s web site.

Stay tuned for updates from the students’ work after they showcase their strategies.

-Saturn Team

[Tom Folger]

This is very cool. Nice to see, but also what I have come to expect from the Saturn Retail Team. Getting out, giving back and helping people. I am sure the students got alot out of being able to interact with Mr. Shotwell and the Saturn brand. Nicely done!!!

[Jill]

Wow! What a great event! It just goes to show that Saturn has had people in mind all the time. From the Home Coming Events, to sharing the North American Car of the Year Award with Aura owners, to this program at NC State, Saturn has proved that it is by the people, for the people, and about the people! I am proud to call Mr. Shotwell my boss and facility owner.