I wanted to let you all know about a new feature we’ve just added today to Saturn.com, called
Ask Jill, through which you can submit a Saturn-related question. Each week, we’ll post the answers to several of the most frequently asked questions. I encourage you to check it out and send your questions. Of course, I will still be checking in here on ImSaturn.com regularly. I should also…
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Added by Jill Lajdziak on May 31, 2009 at 7:00pm —
6 Comments
It was just a year ago that we launched ImSaturn.com. Creating our own social network was largely an experiment: Would anyone be interested in joining us in a virtual Saturn community? We were thrilled when more than 1,000 people joined in the first three weeks. Now we have more than 4,900 members.
Your comments on this site, whether asking a simple question, offering honest criticism or giving us a pat on the back, have all been very welcome. You’ve also taken time to upload more than 6,000 ph…
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Added by Jill Lajdziak on April 15, 2009 at 3:17pm —
6 Comments
The following is an e-mail I sent to Saturn owners last week addressing some of the questions and comments I've heard recently about Saturn's future. -- Jill
Saturn owners have never been shy about sharing their thoughts regarding our brand. So when I wrote to you a couple of weeks ago to tell about the potential changes at Saturn, I knew that I would get a strong response.
Your e-mails and phone calls showed that many of you share our enthusiasm for the idea that Saturn might re…
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Added by Jill Lajdziak on March 17, 2009 at 2:30pm —
21 Comments
From our very beginning, Saturn has always sought a better way. We pioneered no haggle-no hassle shopping, built dent-resistant cars, set a new benchmark for customer service and forged a unique relationship with our retailers, workers and customers. From the beginning, Saturn was launched as a “Different kind of Car Company.”
Well, here we go again.
You may have read that General Motors delivered a plan to the U.S. government that outlined the corporation’s plan for long term viability. In th…
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Added by Jill Lajdziak on February 18, 2009 at 8:30am —
45 Comments
As we wrap up the first month of 2009, I want to give you as much of an update as I can about the Saturn brand.
As you are likely aware, as part of the process by which GM received some funding for the U.S. government, we are examining a variety of options for the future direction of the Saturn brand. This is a complex process, and while we are moving as quickly as we can, we also want to make sure we get it right. We have a team dedicated to evaluate a number of business alternatives. I hope y…
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Added by Jill Lajdziak on January 28, 2009 at 5:12pm —
15 Comments
As we come to the end of the year, I’d like to thank the members of ImSaturn for their support of the Saturn brand. Loyal customers have always been a big part of what make Saturn so special.
Of course, we are grateful that you selected Saturn as your vehicle, and we also appreciate you…
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Added by Jill Lajdziak on December 23, 2008 at 2:32pm —
10 Comments
Hi All,
I'm sure there are a lot of questions and concerns about Saturn, based on yesterday's news regarding GM's "Restructuring Plan for Long-Term Viability" as submitted to Congress. While I can't speculate on many of the details, I will try to keep you informed. Here's the latest:
The plan states that "GM will accelerate discussions with the Saturn retailers to explore alternatives for the Saturn brand." So, what does this really mean? Basically, we have been working with our Franchise Oper…
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Added by Jill Lajdziak on December 3, 2008 at 2:00pm —
47 Comments
As I watch the media reports and answer questions from friends and
colleagues, I realize that there is still a lot of wrong information
floating around out there about the requested federal funds for U.S.
automakers. Therefore, GM has created a website to help answer common
questions, detail the facts and figures of how much is at stake here, and
dispel some of the myths. If you're interested in seeing how big the
situation really is or what you can do to help, please go to…
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Added by Jill Lajdziak on November 18, 2008 at 9:30am —
19 Comments
Wow! Two weeks ago, I asked you to tell me directly what you’d like to see in Saturn vehicles and retailers.
Seventy-eight of you (to date) have responded with thoughtful, well-informed, passionate answers. I have 27 pages of your comments printed out! This doesn’t surprise me, because after 20 years with Saturn I know to expect passion and intelligence from our customers. It has taken me a while,…
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Added by Jill Lajdziak on September 19, 2008 at 8:40am —
12 Comments
I was in Atlanta last week, where I talked with focus groups about the Astra. I always enjoy getting out of our headquarters to meet Saturn retailers and customers and to hear about how they use and relate to our cars every day. But I also realize we have a group of more than 2,900 passionate customers right here on ImSaturn.
So let me take advantage of this virtual focus group and ask you all: What would you like to see in our lineup of cars and crossovers? A particular color? A part
…
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Added by Jill Lajdziak on August 28, 2008 at 1:11pm —
89 Comments
In recent days, media reports have fueled speculative rumors about the future of the Saturn brand. Let me replace those rumors with some straightforward facts.
GM has invested heavily to give Saturn one of the best and freshest lineups in the industry. The strength of our new products was evident in June’s strong sales performance:
- Total sales were up 9 percent from June 2007 and up 18 percent over May 2008 (adjusted for the number of selling days). The numbers are even more impressive
…
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Added by Jill Lajdziak on July 9, 2008 at 3:38pm —
14 Comments
My last post generated some great feedback.
A couple people asked about adding a smaller car to our line-up – something like the Opel Corsa that GM sells in other markets around the world. Well, you probably won’t be surprised that I’m not going to reveal our future product plans today.
I can say that the idea of adding a vehicle like the Corsa to the Saturn lineup illustrates the value of our partnership with the Opel brand. Anytime you see an Opel, you are looking at a potential Saturn, and…
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Added by Jill Lajdziak on May 21, 2008 at 10:05am —
10 Comments
First of all, let me thank all 1,300+ of you who have joined ImSaturn.com! I always knew that Saturn customers were a highly social and fiercely loyal group.
It has been insightful to read your posts and comments, from the Sky lovers to those of you who miss the Ion. We’re going to do our best to address your comments and questions as you post them on the site. You’ll hear from Saturn staff, and from time to time, I’ll post my thoughts as well. (By the way, we also love the Sky and miss the Ion…
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Added by Jill Lajdziak on May 1, 2008 at 11:52am —
18 Comments
In the spirit of celebrating Hal Riney’s life, I want to share our perspective on Hal’s contribution to this special brand called Saturn.
Hal will go down in our history books as one of the founders of the Saturn brand. Yes, many people came together to make this car company great; UAW members…
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Added by Jill Lajdziak on April 7, 2008 at 12:18pm —
11 Comments
Welcome to the new Saturn social network! Saturn has always been about a unique customer experience, so we are very pleased to offer Saturn owners and fans this opportunity to interact with each other and with us.
For those of you who know me, you know that I always enjoy chatting with you in our retailers or at events – so we’ve decided to take that experience online.
On ImSaturn.com, you’ll find news about Saturn, but also get a chance to see photos and videos you haven’t seen anywhere else.…
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Added by Jill Lajdziak on April 2, 2008 at 11:30am —
12 Comments
