I just spent the last week and a half in the Lower Rockies of Western Colorado and finally quashed any bit of buyers remorse I had with the Astra (really only because I didn't get the 18" wheels and premium stereo) when I started driving through Colorado Highway 12 also know as the Highway of Legends.
Really, it's never ending twists and turns through postcard quality landscapes. And going into most turns I started 20 miles an hour over the "Recommended" speeds and came out of them going almost…
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Posted on August 14, 2008 at 9:03pm —
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I am so grateful that we have elected a fine man to the highest office in the land. May each day bring you peace and happiness. Blessings to you and your family. jason and family.
Thanks so much for your comments -- and for your help promoting the Astra. Believe me, your enthusiasm is much appreciated! I, too, totally love driving this car. (I lived in Europe for four years and also had one there.)
Make no mistake about it -- we, Saturn, are very proud of this car and are doing what we can to promote it. You're right -- you haven't seen much TV advertising for the Astra. With our limited resources, we have focused our TV spots on Aura and Vue. However, we have done quite a bit of online marketing of the Astra -- including enthusiasts sites like Edmunds.com, etc. and social networks like Facebook (we have an Astra fan page). In addition, our Kiss my Astra photo contest generated quite a bit of buzz... and last season's Project Runway give-away also was pretty big. (Believe me, I, too, would love if we could do even more for this great, small car. However, that's the down side of having five all-new products in a 24-month window!)
And please don't mis-understand Mr. Lutz' comments about Astra. His influence was key to Saturn getting this product and he remains a loyal fan. However, his most recent comments were addressing the business question regarding the drastic change in the dollar-to-Euro relationship. We're not the only one facing this problem, VW, BMW and the rest are also wrestling with it.
Again, many thanks for helping us get the word out. It's great for us to have such loyal customers.Please don't hesitate to contact me if you have any other questions or concerns.
Thanks!
Steve Janisse
Manager, Saturn Communications