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Kim McGill
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- Detroit, MI
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My name is Vickie, a 2009 Saturn Vue XR who is gold. The man who chose me is Matthew. I am his second Saturn. He had a white 2007 Saturn Ion before me but his plans changed so he chose to let someone else adopt the Ion and he chose to take me home.…
Yep. I was just getting an oil change done this past weekend. They had a Vue Hybrid sitting on the show room floor so I looked it over and read the options label. Found out something I did not know. The warranty on the hybrid system is longer than t…
Marketing isn't GM's strong suit, obviously... if I hadn't known about the Ion Red Line from insider sources, I never would have heard about it. Never would have heard that Saturn was involved in racing, sponsored a cycling team, or made a fast car.…
Bump..
+1 to Phamer and Rick's comments.
I agree with Rick. They're not selling the great cars that they have. Seriously, the Sky is the best looking car are on the road and they don't even use it any of the 3 commercials? Please! I've had my Sky 3 weeks and I've found that the knowledge a…
So when and where are these ads running? I have yet to see one on TV. But during the last half hour of my local news prior to "The Today Show", Toyota ran their spring sales event 5 times within a half hour!!!
"The format of the ads is simple. There’s no blaring music or cars zipping down twisting mountain roads..." Uhm, can I have that instead please? It works well for Honda and Toyota, no? This looks too desperate and uninteresting. Don't be afraid to g…
I'm glad Saturn's advertising again aswell, but these commercials suck. If I didn't already know what Saturn has to offer in their lineup, this sure wouldn't give me any answers. It's great you're still here, now show me what you HAVE.
I, too am glad that Saturn is advertising again. I can't help but think that if Saturn got 25% of the advertising that has been done for Chevrolet & GMC, Astras and Auras would be flying out the doors instead of dealers having a lot full of 2008 Ast…
I am a dedicated Saturn owner and I am hoping that this may be a great opportunity for Saturn to really take control again of its brand and product. Get the word out, I know Saturn owners are dedicated to spreading the good news about Saturn.
Saturn has switched messages so many times over the years, never clearly defined their target customer, and never aggressively pushed the actual product in their ads. I'm sorry to sound so harsh, but as a longtime owner (I'm on #2, Ion Red LIne) it'…
0:30
Sean
There certainly is. Toyota has been doing that of late with Camry and truck owners.
Profile Information
- Relationship with my car:
- I love my car.
- Current Ride
- Outlook
- Favorite Saturn
- Vue
- About Me:
- I'm the director of advertising and promotions for Saturn.
- Website:
- http://www.saturn.com
Kim McGill's Videos
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Saturn Commercial: Pundits
Added by Kim McGill
Kim McGill's Blog
Saturn’s New TV Ads: Retailers Tell Saturn’s Story
The unique experience of buying and owning a Saturn always been anchored by the honest and respectful way customers are treated by Saturn retailers. That foundation shines in our new television ads that will appear widely this week during the college basketball tournament.
The format of the ads is simple. There’s no blaring music or cars zipping down twisting mountain roads. Instead, it’s just a Saturn retailer talking about our brand and our products. It represents a renewed focus on the more… Continue
The format of the ads is simple. There’s no blaring music or cars zipping down twisting mountain roads. Instead, it’s just a Saturn retailer talking about our brand and our products. It represents a renewed focus on the more… Continue
Posted on March 19, 2009 at 11:00am — 16 Comments
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