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A few days ago we took at look back at some of the first Saturn brochure covers. Today we have a sneak peak at what would have been the cover and front spread of the 2010 Saturn brochure. Saturn was reportedly gearing up for a big marketing push in 2010 once the Penske acquisition was completed.
Darryl Siry from Wired: The GM EV1 was an electric vehicle that was a technical triumph for the time. It generated passion-fueled controversy that still reverberates today. The technological innovations of the EV1 went well beyond the battery pack, inverter and AC induction motor that propelled the car without using any gasoline. The lead-acid battery pack could store only 17 kilowatt-hours for the first generation, roughly equivalent to half a gallon of gasoline. As a result, GM engineers had to do everything they could to reduce the weight and aerodynamic drag of the car to achieve a workable range.
Saturn's original advertising agency, Hal Riney & Partners, managed to capture an essence of Saturn's personality and apply it to printed and recorded media. They created a consistent feel and image with all its printed materials. Many people who missed out on Saturn's earliest days have asked to see what the early brochures were like.
In the early days, Saturn manufactured its own cars at its own plant in Spring Hill, Tennessee. In addition to innovating on the sales, service, and engineering sides of its business, Saturn's founding fathers spent a significant amount of time developing new manufacturing techniques that were based on some of the "best in class" processes used by companies from around the world.
Over the years, one of Saturn's most impressive features was their innovative plastic polymer body panels that it used to cloth it's cars in. The panels resisted damage from small dents, dings, and minor bumps — they proved to be very popular among Saturn owners. The panels simply absorbed the impact, and bounced back into their original form. Back in the day, if you went to your local Saturn retailer, the sales folks would eagerly show you how well the panels worked by either pounding on the side of a car with their fists, or by inviting you to jump up and down on a sample door panel laying on the floor. No matter how hard you tried, the panels always went back to their original shape.
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